![]() ![]() Google has been the market leader in online advertising for well over a decade and is expected to command nearly a 29% share of digital ad spending globally in 2021, according to eMarketer. Of that, $147 billion - over 80% - came from Google's ads business, according to the company's 2020 annual report. In 2020, Alphabet generated almost $183 billion in revenue. But Google's main business is online advertising.
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